Brighthouse Financial Unveils a Smart New Way to Plan for Long-Term Care Expenses
New hybrid indexed universal life product combines life insurance with long-term care benefits.
CHARLOTTE, NC, Febuary 13, 2019
Brighthouse Financial, Inc. (“Brighthouse Financial”) (Nasdaq: BHF) today announced the launch of Brighthouse SmartCareSM, an all-new hybrid life insurance solution that combines the growth opportunities and death benefit of an indexed universal life (IUL) policy with protection against the costs of long-term care (LTC). The combination ensures that even if customers don’t use the LTC benefit, they get value through the guaranteed death benefit. Brighthouse SmartCare distinguishes itself from other hybrid products by offering policyholders the ability to grow cash value, death benefits and LTC coverage through the performance of major market indices.
Brighthouse SmartCare arrives at the intersection of two key retirement trends: rising costs of long-term care and increasing life expectancies. It is estimated that 1 in 2 Americans turning 65 today will require some form of long-term care, with average lifetime long-term care expenses of $266,000.1 Yet, many retirement-age adults have a hard time envisioning and planning for the possibility of needing long-term care.
"We designed Brighthouse SmartCare to address an increasingly important question in retirement today: What happens to my financial future if I suddenly require long-term care?” said Eric Steigerwalt, president and CEO, Brighthouse Financial. “We’ve responded with a flexible IUL product that provides multiple layers of protection for customers as they build for what’s ahead.”
Following several product introductions in its expanding annuity category, Brighthouse SmartCare marks the first life insurance product launch by Brighthouse Financial since becoming an independent entity in 2017. The move represents early steps in the company’s strategy to re-establish a competitive foothold in the life insurance market.
“Brighthouse SmartCare builds on our foundation of experience and knowledge in the life insurance space,” continued Steigerwalt. “We are excited to enter the growing hybrid market as we focus on rebuilding our presence in the retail life insurance market and diversifying our product portfolio.”
Brighthouse SmartCare is currently approved for sale in 46 states and the District of Columbia and will be available through select distribution partners.
More information on Brighthouse SmartCare is available at
About Brighthouse Financial, Inc.
Brighthouse Financial, Inc. (Brighthouse Financial) (Nasdaq: BHF) is on a mission to help people achieve financial security. As one of the largest providers of annuities and life insurance in the U.S., we specialize in products designed to help people protect what they’ve earned and ensure it lasts. Learn more at www.bdrfgroup.com.